PWA Studio Development

A progressive web application is a solution sharing the best features with websites and mobile applications. Progressive web apps offer a lot of benefits such as the top ranking in Google SERP, a boost in website speed, an increase in conversion and leads. PWAs are often called the future of eCommerce.

Progressive web applications have a lot of benefits compared to traditional websites: Speed – PWAs are x2 faster than responsive websites, thus providing higher conversion at a lower bounce rate. Offline operation – offline work is the strongest side of PWAs. Customers can continue browsing a store even if they lose internet connection. This feature is especially important for countries with a poor internet connection and for shopping on-the-go, e.g. while commuting, in the subway, and in other environments that can interfere with the internet connection. Native-like experience – progressive web apps provide user experience of the native level across all operating systems and mobile devices. Add to home screen – with this ability, customers don’t need to visit Apple App Store or Google Play to get your application. They can add the icon of the PWA to the home screen without a long installation process – right from the web app opened in a browser.

The examples are numerous and are growing in number every year: AliExpress: 104% increase in new users across all browsers, 2x increase in pages visited per session, a 74% increase in sessions time Jumia: 9X increase in conversions on abandoned carts, 50% lower bounce rate, 5x decrease in data usage Alibaba: 76% increase in conversion rate across browsers, 4x higher interaction rate from Add to Home Screen Flipkart: 3x increase in time spent on the site, 70% increase in conversion from Add to Home Screen, 3x lower data usage George: 3.8x increase in page load time, 2x lower bounce rate, 31% spike in conversion rate, 20% more page views per visit Ele.me: 11.6% decrease in loading time across pre-cached page, 6.35% decrease in loading time across all pages Lancôme: 17% increase in conversions, 8% increase in conversion rate on recovered carts via push notifications Twitter: 65% increase in pages per session, 75% more Tweets sent, a 20% drop in bounce rate